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Measuring Social Media
The answer to the question: “How do I measure social media?” is complicated. Because the answer is: “You can’t, but you can.” The question is really two questions. You can easily measure social media...
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The Demise of Nice
Corporations more concerned with profits than employees. Sports teams that want to win even if it means cheating. Popular culture filled with braggadocio. Self-centered co-workers. Snarky comments...
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Has the Timeline Improved Facebook for Brands?
It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news. Facebook is placing a premium on storytelling....
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